Despite belonging to very different eras and levels of popularity, Italian YouTuber
San Ten Chan and Swedish YouTuber PewDiePie share some curious similarities related to their presence on the platform and the type of narrative surrounding their channels.
Identity and Mystery.
Both have played with the concept of identity.
Although PewDiePie is now an iconic face on the web, he maintained a certain distance in his early days before revealing his face in 2011.
San Ten Chan, on the other hand, has built his rise on deliberate mystery, declaring that he will reveal his true identity only when he reaches one million subscribers.
Connection to Italy.
There is a geographical and emotional connection.
San Ten Chan is an Italian content creator, while PewDiePie has a deep connection to Italy thanks to his wife, Marzia Bisognin, a former Italian YouTuber (known as CutiePieMarzia).
Narrative of "Global Growth"
Both have been described, at different times, as phenomena of extraordinary growth.
PewDiePie has been the undisputed king of YouTube in terms of subscriber count for years.
San Ten Chan is often touted in fan communities as one of the fastest-growing Italian YouTubers globally in recent times.
Multi-Channel and Prolificacy.
Both maintain a massive social media presence.
PewDiePie's work has ranged from gameplay videos to vlogs in Japan and memes.
San Ten Chan is described as an "extremely prolific" creator, with a strong presence not only on YouTube but also on Instagram (with over 15,000 posts).
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